Blueprint B4 · Brand Deals + Deliverables
Run an influencer agency, not a spreadsheet factory.
TalentOS B4 is the operating system for creator-management agencies — from first brief to final payout, with escrow, GST/TDS, and ASCI/FTC compliance built in.
One platform. Eight workspaces.
Zero context-switching.
Your Agency Admin sees pipeline + revenue. Your Creator Manager sees roster + retention. Your Finance lead sees escrow + GST/TDS. Each role gets a workspace built for their job — but the data is the same source of truth.
The Current Standard
The four problems
every agency owner feels.
Most influencer agencies still run on Google Docs, WhatsApp groups, and quarterly panic. The work is real. The tooling isn't. Here are the four fires we put out before they reach you.
Money chased in DMs
Brand sent invoice last quarter? Creator screenshotting bank statements as "proof of payment"? Welcome to most influencer agencies.
Contracts copy-pasted from Google Docs
One typo in a commission clause = ₹50K leak. No version control. No audit trail. ASCI flag arrives — nobody knows which version was signed.
Deliverables tracked in a WhatsApp group
12 creators, 28 active campaigns, 90+ deliverables a month. Brand asks "where's the reel?" — silence in the group for 4 hours.
GST/TDS season = panic
10% TDS under Sec 194-O. CGST/SGST split by creator state. Form 16A by quarter-end. Currently calculated in Excel, often wrongly.
Your daily operating cockpit.
One log-in, every signal. From a single dashboard your Agency Admin sees pipeline value, escrow held, AR overdue, retention alerts, expiring contracts, ASCI breaches — sorted by urgency, one-click drillable.
Agency Health Score (A–F grade) computed from utilization, on-time rate, retention, cadence. Compliance Risk Score from incidents, disputed contracts, expiring contracts, open complaints. Live.
Every approval, churn risk, expiring contract, and dispute lands in one urgency-sorted inbox. No more "what did I forget today?"
Bulk-import 200 creators from CSV, bulk-suspend a tier, bulk-issue Form 16As — every action audit-logged with actor + reason code + diff.
Close deals in days, not weeks.
Brief intake → quote builder → contract draft → e-sign → escrow funded → deliverables briefed. One Deal Room, one timeline, zero email threads.
Rate card lookup + add-ons + auto C3/C4 commission split + GST + creator net-payout preview, all on one screen. Brand sees the same numbers in the Deal Room.
Chat, file uploads, brief attachments, deliverable schedule, contract version history, payout status. Brand, creator, and legal each see what they need.
Every contract auto-checked against your tenant's clause baseline (paid-social days, exclusivity, payment net days). Non-standard clauses flagged before legal review.
Retain creators before they leave.
Your Creator Manager sees who's at risk (low campaign volume, declining engagement, slow payouts) and who's ready for a rate raise — with computed reasons and one-click actions.
Invited → Profile → KYC submitted → KYC verified → Wallet active. Each step ack-ed by the right role. PAN + GSTIN + bank penny-drop verified before first brief.
"Vikram has done 0 campaigns in 60d while roster avg is 4 — suggest brief on 2 active campaigns." Computed from real data, not surveys.
"Priya at 1.2M followers, 6.2% engagement. Your roster median: ₹95/follower. Hers: ₹62. Suggested new rate: ₹95K (+27%)" — exportable as a re-quote template.
Brand safety, checked before it ships.
Every draft auto-scanned for prohibited content, missing #ad / #partnered disclosure, and watermark compliance. Reviewers annotate inline. Creators see exactly what to fix.
Did the post say #ad, #partnered, #sponsored? Flagged before approval. ASCI guideline compliance log per draft.
Banned keyword list, competitor mention during exclusivity window, off-platform brand approach — all catch points configurable per brand and per tenant.
Was the brand logo in the right corner per brand guideline? Was the disclaimer visible at minute 0:00? Reviewer doesn't squint — system flags.
Escrow-backed deals. GST/TDS auto-computed.
Brand funds the deal upfront. Escrow holds, milestones release. Commission splits and 10% TDS withhold automatically. GSTR-1 CSV at quarter close. Form 16A issued in one click.
One engine handles flat payouts, milestone schedules, multi-creator splits, refund triggers, dispute holds. Razorpay + Stripe Connect integrations.
10% TDS auto-withheld under Sec 194-O. CGST/SGST split by creator state. IGST for inter-state. HSN 998361 stamped on every invoice. Form 16A issued quarterly.
Pull fresh Razorpay payout state into the ledger. Discrepancies flagged. Cron-driven nightly run + manual trigger when something looks off.
Compliance you can actually prove.
Every contract draft auto-checked against your tenant's clause baseline. ASCI disclosure auto-flagged. Form 16A and GSTR-1 audit-ready. Owner override logged with reason code and timestamp.
Set your tenant standard once (paid-social = 30d, exclusivity = 14d, payment net = 30d). Every new contract compared. High / Med / Low severity deviations flagged before approval.
Built-in envelope flow with per-signer status, reminders, expiry. DocuSign integration available if you prefer.
Brand safety, IP violation, contract breach, regulatory complaint. Escalate, resolve, audit. Every resolution has actor + reason + timestamp.
Your creators see your brand, not ours.
White-label the creator portal with your logo + brand colors (Pro tier+). Mobile-first. Razorpay wallet integrated. International creators get Stripe Connect.
Aadhaar back-check, PAN verify, bank penny-drop. Creator clears KYC on mobile in under 3 minutes.
Settlement statement, TDS certificate, GST invoice — downloadable as PDF the moment the deal closes. USD/EUR/GBP via Stripe Connect for international creators.
8 tools: bio writer, brand kit, content ideas, post-timing, growth recommendations, media-quality coach, self-tape feedback.
Brand approvers don't need an account.
Share a token URL. Brand approver opens it in any browser, reviews deliverables, leaves inline annotations, marks approved or requests revision. View count tracked. Link can be revoked or password-protected.
Token-protected URL. Works on mobile. Optional password. Optional expiry. Optional view-count cap.
Click any frame at any timestamp, leave a comment. Creator sees the timeline of changes requested. Reviewer sees the full thread.
Performance per deliverable, audience reached, engagement, ROAS. Exportable. Branded with your tenant logo.
Buy one blueprint today. Scale to ten tomorrow.
Every tenant gets 4 platform-level roles (Owner, Admin, Ops, Finance) that operate across whatever blueprints you install. Start with B4 — Brand Deals. Add B1 Modelling, B2 Talent, B5 Pageant later. Same control plane. No re-architecting.
Blueprint marketplace, team activity, revenue rollup, sponsorship, settings.
Cross-blueprint config + RBAC. Manage roles across all installed verticals.
SLA, conflicts, schedule, reminders, staff and tasks. The dispatcher seat.
Cross-blueprint invoices, payouts, escrow aging, commissions, reports.
One blueprint. Five tiers.
Annual = 2 months free.
14-day Pro trial on signup, no card required. B4 — Brand Deals + Deliverables installs automatically. Switch tier any time; usage prorates by day.
- 1 creator
- 1 active deal
- No escrow
- No white-label
- Community support
- 20 creators
- 5 active deals
- Escrow + Razorpay
- T4-A / T4-B contracts
- GST/TDS exports
- Email support
- 80 creators
- 50 active deals
- White-label creator portal
- Custom domain
- All e-sign + ASCI checks
- AI Studio for creators
- Priority support
- 300 creators
- Unlimited deals
- Custom branding
- Multi-agency under one tenant
- Dedicated CSM
- Full API access
- Stripe Connect international payouts
- Custom SLA
- SSO
- White-label everything
- Multi-tenant franchise
- Dedicated AM
- Custom integrations
All tiers include: escrow rails, Razorpay payouts, GST/TDS calculation, ASCI disclosure checks, audit log, DPDP-compliant Mumbai-region hosting.
The questions we get most.
If your question isn't here, the demo team will answer it in your 30-minute walkthrough.
Stop running your agency
in WhatsApp.
Start the 14-day Pro trial. B4 — Brand Deals + Deliverables blueprint installs automatically. Your first deal closed in a Deal Room within 24 hours, or your money back.