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PAYER · mamaearth
RECIPIENT · tara
AGENCY_OF_RECORD · pulse
MANAGER · rohit
PLATFORM · platform
Blueprint
Influencer Campaign (Per-Milestone Release)
Per-deliverable campaign with 100% upfront funding + silent approval clause.
deal.influencer.campaign_milestone@1.0.0
Structure
multi milestone
Custody
pg split route
Funding gate
strict
Dispute window
7 days
Funding progress
₹4,00,000
/
₹4,00,000
Fully funded
100%
Per milestone
kickoff
₹80,000
/
₹80,000
100%
content_batch_1
₹1,00,000
/
₹1,00,000
100%
content_batch_2
₹80,000
/
₹80,000
100%
wrap_content
₹80,000
/
₹80,000
100%
usage_rights
₹60,000
/
₹60,000
100%
Escrow-wide pool
₹4,00,000
Milestones
5 milestones
· primary action:
Submit content delivery
1. Campaign kickoff & launch post
Approved
kickoff
₹80,000
Funded
₹80,000
/
₹80,000
100%
Click to view approval chain
2. Content batch 1 (mid-campaign reels)
Pending
content_batch_1
₹1,00,000
Funded
₹1,00,000
/
₹1,00,000
100%
Click to view approval chain
3. Content batch 2 (carousel + stories)
Pending
content_batch_2
₹80,000
Funded
₹80,000
/
₹80,000
100%
Click to view approval chain
4. Wrap content & analytics
Pending
wrap_content
₹80,000
Funded
₹80,000
/
₹80,000
100%
Click to view approval chain
5. Usage rights extension
Pending
usage_rights
₹60,000
Funded
₹60,000
/
₹60,000
100%
Click to view approval chain
Settlements
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